Mama Mimi @ Mom Central

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Michelle Sawatka-Fernandez aka Mama Mimi

Michelle Sawatka-Fernandez Michelle has focused on women and mom-related issues throughout her 17-year career. She currently serves as Mom Central Consulting’s New York Managing Director. She also is a contributing blogger to MomCentral.com - a one-stop web resource dedicated to providing busy moms with smart home and parenting solutions. 

In addition, Michelle works with the Mom Central team of consultants, all mom experts in their own right, to provide strategic advice and resources to companies seeking to reach the powerful mom market. Mom Central helps national brands execute targeted social media and offline campaigns to Moms that build brand recognition and loyalty. Mom Central Consulting is currently engaged in messaging, marketing and reaching millions of Moms nationwide every month on behalf of clients.

Prior to joining Mom Central, Michelle was a communications consultant specializing in mom and child health and wellness, consumer brands, non-profits, corporate issues and environmental concerns.  She conceived and built numerous award-winning, reputation-enhancing campaigns. 

Michelle graduated from the University of Texas at Austin with a bachelor of journalism in broadcast and post-graduate courses in advertising.  She also completed graduate course work for a Masters in Social Work at Fordham University.

Michelle lives in Brooklyn, NY with her husband, Ruben, and 18-month old son, Rumi.

  • About Michelle Sawatka-Fernandez aka Mama Mimi

Recent Posts

  • Your Shape Fitness: no slacking allowed!
  • Kicking up my heels in Ariat boots!
  • HealthyWomen: cycle of obesity can stop with mom's influence
  • March of Dimes: pregnant women need the flu shot
  • A morning workout with LUNA Bars
  • Clear some floor space: Playstation Move video games get you off the couch
  • Parenting by accident in Life As We Know It
  • Loews Regency Hotel invites families to Build a Better Lunchbox
  • New Toshiba Kids PC: Extra security and sticky finger friendly
  • Counting games with Count Me Healthy Jewelry

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