Mom Central Consulting

Stacy at the New Marketing Summit

Stacy appeared on a panel Tuesday, October 14, 2008 at the New Marketing Summit. The panel was hosted by Chris Brogan and included Bobbie Carlton from Beacon Street Girls, Adam Broitman from Crayon, and Stacy. Each panelist discussed Brands and Reputation and how it plays into how corporations utilize new social media platforms to build their reputations.

Here are some clips from the panel:

Stacy DeBroff speaking on Brands and Reputation from Kara Hoisington on Vimeo.

"Gated" Information between Companies and Consumers

Peter Kim presented at the Social Media Breakfast in Boston about companies and their consumer communities. My favorite analogy to describe the company/consumer relationship related to the one-way glass, found most often in prisons. The guards can always observe the prisoners, but the prisoners can never see when they are watched. Similarly companies can often observe their consumer's behavior, but they are rarely directly asked about their experience. Social media has opened the avenues of communication, but it companies must take the initiative to listen.

Great presentation. He walks around a lot, which he explains in his introduction...

Peter Kim at Social Media Breakfast from Kara Hoisington on Vimeo.

Do You Know...The Twitter Effect?

In his latest post 97 Remarkable Ways to Diversify Your Network in a Down Economy , Mark Hayward expands on his idea of using your indirect network to add value.

Most notably, he references "The Twitter Effect". Twitter creates organic links and relationships based on a collection of snippets of conversation, each under 140 characters. For example, I follow 173 people, reading each of their tweets (well, at least I try to read most of them). I may read something interesting between someone I follow and another tweeter, prompting me to then follow that tweeter. Each of those people follow hundreds more, so the opportunity to expand my circle of connection grows. Mark's post links the intrinsic value of those connections with the network created. Thus, the Twitter Effect.

But the Twitter Effect is not limited to just Twitter. A number of applications enhance the Twitter Effect experience:

Twitterlicious is a mashup of Twitter, Delicious, and Ma.gnolia.com. Much like Twhirl, Twitterlicious is a mobile interface, allowing one to see friends' timelines and have the option to clip the tweet. Clipping saves that tweet URL in your delicious.com or ma.gnolia.com account.

TweetDeck is an Adobe Air desktop application currently in public beta. It breaks down huge amounts of twitter feeds into bite-sized pieces, allowing users to split their feeds into topic or group specific columns.

Tweet Beep Basically, Google Alerts for Twitter. One can receive Twitter Alerts via email every time someone tweets about specified keywords or websites.

Twitterholic Provides a list of the 100 best twitterers based on their followers, the people they follow and the number of their updates.  As of right now, @BarackObama is #1 with 99,673 followers.

For more Twitter terms visit here and here.   
 

Technorati Profile

The BBQ Talk

Attended the Social Media Breakfast this morning and lucky enough to hear the VP of Marketing and Community from Radian6, David Alston, talk about building social media communities for reluctant CEOs. He mentioned later on during the q&a his theory on "The BBQ Talk," which relates to the conversation we have about products and services when we talk to each other in casual settings. Love the idea and hence the title of this post.

We are constantly facing the questions of ROI and the advantages of engaging in social media with corporate brands. We try to stress the importance that people go where their customers are having conversations about their brand, which is increasingly online. David referred to "Carpet Bombing" as a large corporation tactic, which means to "bomb" a community with a message until they get it. Instead, he suggests just taking as little as 10% of a budget to hire people to listen to what a brand's customers say about their products or services. Great presentation, thanks!

PS. Sorry that David sometimes looks as though he is experiencing an earthquake, FlipVideo was on an uneasy table.

Do You Know...?

Every day for the next few weeks, we'll use this space to share interesting social media applications and tools.

Twhirl Allows twitter to sit on your desktop, rather than open in a browser. Updates Tweets in real time.

Tweetburner Really handy application. Tweetburner lets you track what happens with the links you share on Twitter.  Will track how many times other twitterers click the link posted. 

Twitterfeed Autoposts your blog entries to twitter, so users don’t have to worry about updating both. Twitterfeed does it automatically.

Tweet 3D Tweet 3D is a site from the people at Twitter that allows for browsers to search member’s Twitter topics in a 3D twitter tag cloud.

Tag Cloud is a visual representation of content or words.Tag Crowd is just one example of an application that creates tag clouds. Below is a tag cloud based on our site www.momcentral.com.

 

apples articles beth blogger bros central children code coupon enter experts fall family galore green grow halloween home house kids link liquid login lohan marketing mom national palin panel password picasso products read results reviews ringling rituals samples save school sitemap spirit surprising survey sweater target testing ticket traditions welcome

created at TagCrowd.com

Do You Know...?

Every day for the next few weeks, we'll use this space to share interesting social media applications and tools we've stumbled upon. Perhaps you already use some of them.  Perhaps you've never heard of any of these. Or maybe you created interesting ways of describing them. Either way, let us know. We'd love to hear your feedback and opinions.

Do You Know Twitter?
A micro-blogging service allows users to send updates/posts (known as tweets) up to 140 characters in length. To those who use it continuously, it evolves into much more.

Summize: Twitter search tool.  Can search by name, tweet content, location or company name.  Useful if you want to know who tweets about you and how often.

Twubble: Helps you find more Twitter friends. Twubble searches through your "bubble" of friends and makes recommendations of other "tweeters" you might like to follow. For example, "If you like Tracey Hope-Ross, be sure to follow Meg McManaman."

Slandr.net: Allows for mobile tweets. "Twitter on the go."

Mom Central Word Cloud