POSTED BY Stacy DeBroff AT 10:36 AM
How to Market Your Mobile App from Social Media Today
As millions of apps are being created everyday, it is important to understand various strategies for getting people to download your app. This article talks about using blogs, or as they the author calls it “Social Blogging,” as a method to generate leads and downloads for your app.
It's all about the content. Awesome content plus the influence of social media equals increased pre-qualified traffic. Increased pre-qualified traffic brings you leads. It's a simple formula really, and it's something I call social blogging.
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It Is Time for Brands to Bring Their Social Media Home from Social Media Today
As brands become more and more familiar with social media, do they have need to hire someone to run their socials? Do they need to find bloggers to write about their products or do they have enough following online now that they can do it themselves?
Back to the public side of social media and the continuing evolution. As companies participated more and more in social media, content became key. We started to see the rejuvenation of terms such as content marketing. The challenge with content marketing was just that. Mass marketing of company content generated volumes of company messages that became an avalanche of mass marketing content flooding social media. Consumers started to ignore a lot of the messages, but also it was harder and harder for brands to break through the noise to be heard.
The Condiments Come Out On Facebook This Memorial Day from Social Media Today
A fun article looking at our favorite condiments and their social media push on Facebook in honor of Memorial Day.
“Beloved condiment A.1. made a big announcement last week; it’s breaking up with steak and it’s doing it publicly, on Facebook. After 50 years together, A.1. is removing the “steak” from its name with its “For Almost Everything. Almost.” campaign, just in time for the Memorial Day kickoff to grilling season. I took a look A.1. and others to see which cookout condiments are lighting a flame on Facebook before the big holiday.”
How to Create a Purple Cow Social Media Marketing Strategy from Social Media Today
The purple cow marketing strategy refers to being eye-catching. To being that thing that sticks out in a sea of ordinary and regular. So what are the exact steps to creating a purple cow social media marketing strategy?
- Study all there is to know about your business, your competition, and social media.
- Explain all the above information you have collected to someone willing to listen. Teaching material to others is a great way to make sure that you clearly understand the material (though you might have to buy them a dinner for boring them for so long).
- Take time to think about how all this information is connected.
- Once you come up with several bad ideas (yes, you will have a lot) then you are in the right mindset for your purple cow to “hit” you.
- Keep working on it until you come up with your purple cow (even if it means extra long showers and meandering Sunday drives).
Provides tips, advice, and insight on how companies should display their web content to increase brand visability.
Smart leaders see design as an investment, keeping it in mind and on paper even in the earliest stages of business planning. Others wait to learn the hard way just how important it really is. Today's audiences expect more — good design isn't a luxury, it's a given. It's a first impression — one you can't afford to mess up.
The Gold Circle includes the 5 key steps to insightful marketing. Steps are about making the brand insightful and inspiring rather than just selling it as a product or service.
Connect with your customers first by expressing the why of your story. Tap into the emotional side of things - your mission statement, or reason for being - and begin to educate or build awareness from there. Let them know why you do what you do. Then, and only then, let them know the how and the what you do.
This article talks about remembering the fundamentals of e-mails and how important they can be to keeping customers. Details in this article include remembering to have a hosted version and pre-header copy.
Email continues to be a medium in which marketers can work their magic, but that's part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion. But because of that, many marketers spend time ringing bells and blowing on whistles while the basics are overlooked.
This article talks about other tips with e-mail. Such as the importance of strong headings because impressions are everything due to the fact that most people read e-mails mobile now.
Email not only has a high ROI, but shoppers who come to a website via email marketing, shop more and spend more according to the recent Forbes article, "Why Email is Still More Effective Than Social Media Marketing." The acquisition channel growth chart, recently published on the Vertical Response Marketing Blog, confirms the success of email marketing in new customer acquisition, reporting it as the second leading channel for customer acquisition growth, just behind organic search.
This article five tips how to enhance twitter profiles for businesses. Tips include having interactive header photos and pinning tweets that promote the company’s mission and emotion.
With this new focus, you might consider treating favorites in a different way. One idea is to use them as social proof for your brand. Favorite the recommendations, testimonies and positive blurbs from your customers and fans, and transform your favorites tab into a board of brand high-fives.