12/20/2013

Deepening the Reach of Visual Influence

POSTED BY Stacy DeBroff AT 10:24 AM

Visual Influencers capture everyday moments in imagery – even while on the go, as 66% of Moms access Pinterest on their Smartphones.

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12/19/2013

The Impact of Imagery

POSTED BY Stacy DeBroff AT 4:24 PM

More than 80% of Moms post images of their favorite products/brands on Instagram, and nearly 60% of Moms are more inclined to purchase a brand they’ve seen photos of on Instagram.

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12/17/2013

Tap Into Visual Storytellers to Market Your Brand

POSTED BY Stacy DeBroff AT 3:16 PM

Visual Storytellers

12/16/2013

Digital Storytelling on the Rise

POSTED BY Stacy DeBroff AT 4:19 PM

Digital storytellers

12/10/2013

Influencers Impact Consumer Purchase Decisions

POSTED BY Stacy DeBroff AT 8:07 AM

Influencers Impact Purchase

12/06/2013

What We're Reading This Week

POSTED BY Stacy DeBroff AT 3:09 PM

Advertising

Adweek's Top 5 Commercials of the Week - AdWeek

Video advertisements can serve as a wonderful medium for sending a message if done correctly. Although it may seem to be an art form on the decline, there are some firms that manage to do it right. “Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing, there's something in this week's top picks for everyone. Which was the best spot? Vote below. And if your favorite isn't here, be sure to tell us in the comments.”


E-Commerce

Black Friday Online Spending Reached Record $1.2 Billion - Bloomberg

The numbers don’t lie. The Internet is facilitating a monumental change in the way we shop. Consequently, marketers are going to need to recognize this change, and modify the way they relay their message. “Online spending on Black Friday increased 15 percent to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores. Total e-commerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1 percent increase from Nov. 1 to Black Friday last year”


Email

How Do You Fix an Email Marketing Mistake? - Vocus

The possible return on investment from email marketing is surprising. With such an amazing possibility for reward, you want to make sure you are sending the right message out to your customers. Email marketing produces a super-heroic ROI of about $40 for every $1 spent. However, email marketers are only human. Even with extreme attention to detail, email marketing mistakes and goofs will reach your subscribers’ inboxes.”


Facebook

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads - AdAge

With Facecbook’s persona becoming more and more corporate, it is nice to see the firm stand up for its users. As infrequent as it may be, it does happen. Currently, marketers may suffer as their reach decreases. That being said, this mini exodus of advertisements may lead to a better user experience; consequently, drawing in more users and increasing opportunity for marketers. “If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."

Facebook dominates mobile apps, survey says - cNet

As much as people may complain about how much the site is changing for the worse, it doesn’t seem as if it is enough to drive users away. “In a report released Wednesday, research firm Consumer Intelligence Research Partners asked mobile phone users for the names of the three apps they use most frequently. Facebook scored the top spot, ranked by 45 percent of those polled. Twitter came in second at 13 percent, followed by Candy Crush at 11 percent.”

A Facebook Tweak Gives Publishers a Traffic Boost – Digiday

The modification will lead to fewer memes, and more articles. Searching to become a more mature medium for communication, the social media giant has tweaked its news feed algorithm to promote sharing of news and current events. “Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers: Major sites report more referrals from the social network in the past month than ever before, owing largely to the change.”

Sheryl Sandberg Says Facebook Totally Doesn’t Have a Teenager Problem – All Things D

Is Facebook struggling or not? Their stock price sure does point to the fact that they are. Although they may remain relevant for the foreseeable future, Facebook needs to solve some critical issues so that they will remain a powerhouse for the next hundred years. “Perhaps you’ve heard: Facebook may — or may not — have a teen problem.  It’s been the talk of the town since Facebook’s last earnings call, when CFO David Ebersman admitted that in the past quarter, the company “did see a decrease in daily users, specifically among younger teens.” And with twelve little words, the tech media world was sent into a tizzy. Couple that with the recent murmurings that Facebook desperately wants to buy Snapchat — a service popular with youngsters — and you’ve got all the trappings of a full-fledged Facebook teen flight crisis.”


Instagram

Ben & Jerry's Is Early Winner in Instagram Ad Race - AdWeek

Instagram is a wonderful application that could be a fantastic opportunity for brands. However, users love the platform for its simplicity and may be driven away if it is taken over by a new wave of advertisements. Marketers need to be wary of this problem and need to approach it correctly. Ben and Jerry’s is one firm that understands the Instagram culture and is capitalizing on it. “Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of US Instagram users are adjusting to marketing from brands, and the ads are even leading to an influx of new followers for the companies.”

Instagram Reportedly Working on New Messaging Feature – Mashable

A couple of years ago Facebook launched their messaging feature and it was wildly successful. Now with Twitter and Instagram looking to do the same, it seems as if messaging is the future of social media. It will be interesting to see how Instagram, a notoriously simple and straightforward mobile application, will incorporate a messaging capability into their system. “Citing an anonymous source, GigaOm reported last month that Instagram was preparing to launch a new private-messaging feature. It claimed the new feature would pop up in an updated version of Instagram before the end of this year.”


Millennials

What Pepsi Discovered by Monitoring Millennials During the VMAs - AdWeek

When the controversial Miley Cyrus began her “twerk-tastic duet”, she generated a boom on Twitter. The incident itself generated an astounding 360,000 tweets per minute!  In an intelligent move, Pepsi decided to look deeper into why and how this award show has such an enormous social impact. “As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming. So using research methods such as biometrics, the brand looked at consumer behavior during the MTV Video Music Awards telecast this past August—the top-rated entertainment program on cable among viewers aged 12-34 this year, and the most social non-sports TV event.”


Snapchat

5 Great Snapchat Ideas for Big Brands - AdWeek

When a small firm out of California is generating million dollar bids from social media giants like Facebook, they deserve to be talked about. Snapchat is yet another medium that could transform the way brands reach their customers. Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. For the uninitiated, Snapchat, with more than 8 million users, is an increasingly popular app among millennials that lets users send photos and videos”

Snapchat Hires Former Facebook Exec and Other News You Need to Know – Mashable

In a short one minute video Mashable reveals what’s happening in the realm of social media, marketing, and retail. As Apple continues to innovate and create technology launching us into the future, the new startup Snapchat is snatching up executives from its big name competitors. “Today, we're looking at three particularly interesting stories. Apple was awarded a patent for a personal computing device control using face detection and recognition. Snapchat snapped up Facebook’s director of mobile partnerships, Emily White, as its new COO. She will work alongside CEO Evan Spiegel. And Google may be developing a platform for universal applications: apps that work on both Android and iOS right out of the box”


Social Media

Creating Social Marketing That's Actually Social – Gallup Business Journal

If you are in the marketing industry, it sure seems as if social media has a rewarding future on its way. With companies scrambling to figure out how to do it right, it seems as if social media is the future of marketing. However, this study argues the contrary. Whether it be because of the implementation strategy or the fact that maybe social media just isn’t effective, it is interesting to see the statistics. “Being social means that you create a two-way conversation with consumers. Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it. According to a Financial Times survey, 91% of businesses report that social media has no real impact on their sales. And Gallup's 2012 Mobile Retailing Study found that 62% of customers feel that social media has no influence on their purchasing behavior.”

Marketers Find Success on Social Through Customer Engagement – eMarketer

Nobody likes to see their Facebook news feed or Twitter timeline flooded by advertisements. We come to these platforms to interact with friends and family, not to be bombarded by advertisements. It seems as if marketers are recognizing this, and are modifying their strategies. “Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts than with the number of followers gained.”

New Tumblr Mobile Ad Gives Brands Trendy Position - AdWeek

Tumblr could be the marketing industry’s gateway to the millennial community if approached correctly. The site has a huge millennial following and if Yahoo can create a marketing strategy beneficial to all parties, they could walk in to a colossal newfound wealth. “Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product. The Yahoo-owned social blogging site said today that it would sell Sponsored Trending Blog placements to brands looking to post messages via Tumblr's mobile app. The new ad format is Tumblr’s second on mobile and fifth advertising product overall, according to the company.”

Serious Foursquare Users Interact With Public Space in a Different Way - The Atlantic Cities

Foursquare has a wonderful opportunity that has gone unnoticed. Firms are missing out on the chance to use the platform as a means to create gatherings for aficionados and advocates of their brands. “For all the ways that technology can distance us from one another in the public realm, Foursquare illustrates that it can also do the opposite, nudging us online toward offline encounters we might never otherwise experience.”

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan – AdWeek

Millennials don’t settle for average. They expect the extraordinary, the amazing, and the wildly creative.  When attempting to market to them, you need to think outside the box.  Firms need to be innovative; furthermore, mediums like Snapchat and Youtube can be the perfect way to do it. “Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13 years ago in Boston, it pulls in more than $200 million a year in revenue by targeting 18-to-24 year-olds.”


Twitter

Five Ways to Use Twitter's New Targeting Capabilities – AdWeek

Marketing is an amazing industry with so much more to it than meets the eye.  With the proper implementation, research, statistics, and targeting can generate limitless success. Twitter has recognized this and is capitalizing on the opportunity. “With the announcement of its new ad targeting capability, “tailored audiences,” Twitter opens the door to more data and sends a message to the rest of the marketing world that the new programmatic era has arrived.”

Inside a Twitter Robot Factory – Wall Street Journal

This small time rapper uses automated twitter accounts to increase the Twitter discussions regarding him. Whether it is successful or not is up to question, but he believes in its success. Maybe brands can use the same method to increase their own brand equity. “One day earlier this month, Jim Vidmar bought 1,000 fake Twitter accounts for $58 from an online vendor in Pakistan. He then programmed the accounts to "follow" the Twitter account of rapper Dave Murrell, who calls himself Fyrare and pays Mr. Vidmar to boost his standing on the social network. Mr. Vidmar's fake accounts also rebroadcast Mr. Murrell's tweets, amplifying his Twitter voice.”

Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed – AdAge

Utilizing its fan base, Sprint has decided to launch a marketing campaign in a different way. Recognizing the range of opportunities Twitter offers, Sprint has chosen to release its new commercial on the social media giant. “Sprint's absurdist campaign with veteran thespians James Earl Jones and Malcolm McDowell reading everyday text messages and phone calls gets a new iteration today -- but this time instead of debuting on TV, the ad will bow first on a single person's Twitter feed. At 6 p.m. today, the new ad featuring the two actors reading a text exchange between girl and her boyfriend will appear first for Danielle Gray and her friends.”

Tweet by tweet, Napa wineries master social media – Napa Valley Register

It seems as if it is the smaller firms that are continually “getting it right” with social media. These small Napa wineries are making the most of social media, and aren’t wasting any time. “We are digitally handicapped in this industry,” Mabray said. “We talk about it but we don’t hire for it. We don’t move functions around for it. We’re still being dragged, kicking and screaming, in many ways, into this thing called social media.”

Twitter’s Little Experiments to Get Everyone Talking - Wired

Twitter is on the rise and it doesn’t seem like they are looking back. To stay on top of their game they must continue to innovate.  In a smart move, they have chosen to implement their new ideas on a small scale, testing them out with a limited number of users. The method allows them to test the waters, and generate buzz at the same time. “A couple of months ago, Twitter announced that it intends to run experiments on some of its users — relax, there are no needles or electric shocks. But its mobile apps can now serve up different features to different subsets of users. There’s been a steady drumbeat of rumors that Twitter is getting into messaging. But after playing with two different experimental builds for a bit (two of us here at the WIRED office randomly received one) I think it might be more accurate to say it’s getting even more into conversations.”

What’s The Real Value of Twitter For Brands? – Clickz

It seems as if Twitter is dominating the news and is constantly creating new ways of generating profits for brands, while improving the user experience. “For brands, the key objective on all social platforms remains consumer engagement. Because content-focused social promotions are a perfect means for fuelling engagement -- and Twitter is an unmatched platform for broadcasting content -- the opportunities for delivering promotions on this platform are enticing.”

Why JPMorgan’s #AskJPM Was a Crisis Waiting to Happen – SmartBlog

There are many firms that have failed with social media. It isn’t a medium that is easily mastered, and all brands are prone to mistakes. The key is to learn from the mistakes of others like this monumental failure by JPMorgan. “This month JPMorgan, the largest U.S. banking institution, experienced a social crisis of its own that many brand ambassadors and social experts should know, understand and learn from. Using the hashtag #AskJPM, the bank invited the Twittersphere to participate in a live Q-and-A.”

12/05/2013

Social Recommendations Drive Purchase

POSTED BY Stacy DeBroff AT 2:15 PM

Nearly 70% of Moms say they are more likely to purchase a product if it’s recommended by someone they follow on social networking sites.

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12/04/2013

Forget Holiday Newsletters - Facebook Rules for Sharing

POSTED BY Stacy DeBroff AT 9:55 AM

Gone are the days when family holiday newsletters dominated the U.S. Postal Service. Family stories of achievement are now shared online. Today, 78% of Moms connect with friends and fmaily members during the holidays via Facebook. 

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12/03/2013

E-Commerce Reviews Drive Purchase Intent

POSTED BY Stacy DeBroff AT 10:41 AM

High-star ratings on e-commerce review sites like Amazon.com directly impact consumers' purchasing decisions. According to a recent survey, nearly 70% of Moms say they are more likely to purchase a product if it receives high-star reviews:

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12/02/2013

Mom Consumers Rely on Online Shopping for the Holidays

POSTED BY Stacy DeBroff AT 9:43 AM

This holiday season, Mom consumers rely on the convenience and ease of shopping online. As 98% of Moms will shop online for those items on their gift-giving lists, marketers should actively work to remain top of mind for these busy consumers:

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